World-class software design and development company, UI&UX design services for web&mobile apps
We're a UI/UX design team that believes business software deserves the user‑friendliness and aesthetics of best‑in‑class consumer apps.
We're an experienced specialists that transform legacy enterprise platforms into delightful, consumer‑ grade experiences and design new B2B products that people love using.
Check our Design CasesBook consultationOur services
- Research
UI/UX audit - Consumer behaviour testing
- User Personas & Scenarios
- Business needs
- Discovery UX Workshops
- User Experience Design (UX)
- User Interface Design (UI)
- Websites and mobile apps
- Visual design
- Prototyping and testing
- Pain points&solution list
- Interaction stories analysis
- Users testing
- User experience improvements
- Modern interface redesign
- UX Optimization Plans
- Interface updates
- Implementing new features
- New functionality
- Usability improvements
The proper UX/UI design process in 6 stages
Following the UX design process doesn’t just give users an intuitive and pleasurable experience — it poses an opportunity for designers to iterate and improve their designs. The first step to designing an interface your users will love is knowing exactly what that process entails.
Let’s take a look at the our UX process in 6 stages based on the stages of the User-Centered Design and Design Thinking methodologies. How we break down the design process, and how we can apply this method to your next project.
We are building our work with the Agile model, using 2 weeks Sprints to achieve our goals.
Understand the needs
As the old saying goes: If you have four hours to chop down a tree, spend the first three hours sharpening your axe. The same goes for design. Before we get started with any project, we need to get the basics down first. That's why we conduct Product Discovery Workshops before diving further into the project. That also means understanding two crucial elements:
Our brand needsOur user needsWhat are the users needs?
What are the users needs?
Since designing for the user experience is all about addressing our user’s pain points, we need to answer the questions:
- What’s their problem?
- What issue are we trying to solve for our users?
- What problem are we trying to solve?
- And why are we the one with the answers?
How does this project align with Our brand?
How does this project align with Our brand?
Secondly, we need to know how this project aligns with our brand’s mission and goals. What are our client company’s values and mission? How does this project contribute to that goal? Is this the right time for the company to be pursuing this project?
Research the core
After we know that this project is in line with our core mission, and we know what questions we’re trying to solve, we need to conduct research. Our user research is going to be the life blood of the project. The things we discover and unearth during this stage lays the foundation for how our entire project will turn out.
Some of our methods of user research that we using:
1:1 interviews
This is when we sit down with someone from our target audience and ask them pointed questions about their issues. What are they struggling with? What are they looking for in our product? Face to face interviews are preferred since we can gauge their verbal and nonverbal reactions but video or phone call can work as well.
User/Focus groups
This is when we have a group of 3 – 5 target users and have them discuss their attitudes, emotions, and frustrations with an issue or product. It’s a discussion—not just an interview. Encourage a dialogue between the participants and ourself.
Surveys
These are questionnaires we send out to our target users. These are good for finding out our users’ attitudes towards a specific topic with the added benefit of receiving the data as soon as the users are done with the survey. However, we have to be careful not to use leading questions that could disproportionately impact the results.
Usability testing
This is the practice of observing our target audience using a program or product. As they do so, you observe how the act and react to the app. When they’re done, we can ask them questions about their experience. This is a great opportunity to see how happy our user is with the app and if it adequately addresses their needs.
Analyze the trend
In this stage, we’ll be using all of the information we gathered in the previous two stages to analyze and distill the most important elements.
Here are two ways we can analyze our research:
User journey maps
User journey maps
A user journey map is a representation of the user’s interactions with our product. The user journey map is crucial for:
- Building empathy
- Providing a common “big picture”
- Bringing focus
- Revealing opportunities
Leveraging the things we are learned in the research phase, create a user journey map help us understand what our user will be going through when using our product or service. Only then we can build the best product for them.
User personas
User personas
User personas are profiles of our ideal customer. UX designers use them to help understand a number of things about their customers including their:
- Goals
- Background
- Age
- Gender
- Behaviors
- Spending habits
- Pain points
- Needs
Think of personas as our North Star when it comes to all our decisions. If you ever encounter a tough problem, we can always refer back to our persona and ask, “What design best services this person’s needs?”
Design the interface
Now, it’s time to actually build out our design. That means building things like:
Wireframes
One of the most important things we can create at this stage is the wireframes.
- Building empathy
- Providing a common “big picture”
- Bringing focus
Develop the interaction
Now we’re going to reach a point where all our assets are ready to ship.
That means it’s time to implement; pass everything to the development team who will create a high fidelity version of the user interface. Feedback with the development team is crucial at this stage. We want to make sure that we clearly communicate any issues that arise and make sure that they are addressed before our product launches.
Once it is delivered, there are several ways you can go about making sure that the product is perfect (or close to it):
Like the usability test, this involves us observing our target audience using the actual program.
This is a limited release of our product to a small amount of people with the goal of finding issues and cleaning them up before we launch it to the world.
When our own team uses the product and tests out each facet of it.
Evaluate the usability
All of these tests and analyze will help us to improve the usability of our site, system or application.
Step 1 analyse the feedback
Step 1 analyse the feedback
- Where did our process go right? And why?
- Where did we struggle? And why?
- How are our users responding to the product?
- Did it solve their issues and pain points?
- Where can we improve the product?
Step 2 improve the usability
Step 2 improve the usability
- Evaluate the usability of your service
- Recommend improvements and new features
- Implement the recommendations
- Re-test the service to measure the effectiveness of your changes.
Let’s talk about your project!
How the proper UX UI process will help your product?
Want to know more about what the proper UX/UI approach looks like?