Product Discovery Workshops

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Do you have a great idea, but don't know where to start? Or do you already have a concept, a pre-designed application, but need help in preparing the project? Our Product Discovery Workshop is dedicated to people like you!

If you already have your vision for the product and need some help with the general design idea -> check our UX Discovery workshops.

What are Product Discovery workshops?

Product Discovery is the first step that prepares you, and us, to correctly understand your business goals, and product vision, and break down the entire application into its first parts. This is an essential step to make the product development process fast and efficient.

Product Discovery Workshops are mainly used to:

  • gather essential information about the project
  • prepare design and technical documentation
  • visualize your idea and save valuable resources
  • Increasing product value
  • Reducing development costs
  • Better understanding your audience
  • Highlighting and eliminating risks
  • Speeding up development
  • Establishing a target audience

Benefits of Product Discovery Workshops


Meet your own software development team

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4 stages of Product Discovery Workshops process

  • Define our challenge and frame the right problem to solve
  • Business goal
  • Project scope
  • The constraints
  • List of MVP features
  • Information architecture review.
  • Big picture understanding
  • Low-fidelity wireframes review
  • User stories review
  • Low-fidelity wireframes changes
  • Product Discovery Workshops review and summary

Take a look at how our future collaboration will look like

Each meeting usually take 2 hours

Identify and frame
the problem
Stage 1

Defining the project challenge and the main goals is the first step of product discovery process. The product discovery phase also includes discussing the right problem to solve and defining the project scope and long-term plans that will eliminate potential pain points and benefit potential users the most.

After this first meeting, our our Team will prepare Information Architecture and high-level list of functional requirements.

What is Information Architecture (IA)

It is an important aspect of UX UI Design Services that focuses on the creation of a structure, features, and hierarchy for the website, application or other product. It aids users in navigating through the Web or Mobile app, or other product, from their position, as well as finding and processing the information they need to understand where they are as users.

Information architecture is about helping people understand their surroundings and find what they’re looking for, in the real world as well as online.

Clarify functional
Stage 2

Together with the product team, we will discuss the materials prepared after the first workshop and look for inconsistencies and features that need to be added. We will make exercises to complete and clarify business and functional requirements.

Product Backlog

Product Backlog is a list of functional requirements that is a detailed step-by-step description of your product. We use User Stories to describe the requirements so that both the business and the developers understand them.


Do you want to participate in workshops like that?


Design and
Development Workflow
Stage 3

We'll start the third stage of our product development journey by repeating the results obtained so far from our exercises and correcting if there are any changes needed. We will also look at the list of functional requirements from the technical side.
Additionally, we will decide on the design process with our UI UX Design and determine what user testing and gaining user feedback will look like. We will also begin working on technical issues in collaboration with developers, including tools and libraries that will support the product delivery process.
Group 8338 (1)

Low-fidelity Wireframes

Lоw fidelity wireframes are usually black and white schemes or simple sketches on paper focused on the “big picture” of the page/project. They show UI elements as boxes and lines without detailed annotations.
We’re working with one of the most popular design programmes - Figma.

Final Product Review
Stage 4

We will discuss any remaining questions and suggestions from our Tech Lead that will affect the estimation of the project.

After this stage the Design Team and Development Team will be able to prepare a rough estimation based on the prepared document. The document (in PDF) will be sent, as the final result of the workshop.

After the workshops you’ll have:

ux-workshop-icons-9Product Vision
ux-workshop-icons-3Business goals
ux-workshop-icons-4Product Roadmap
person-pin-iconUser stories
ux-workshop-icons-6Target group
ux-workshop-icons-8Main Problems


At Profil Software, we believe that your idea for a product can be justified efficiently and quicky.
Meeting 1

Identify and frame the problem

  • First discussion about the product
  • Defining the problems
  • Setting goals for the product
  • Identifying business constraints
Meeting 2

Clarify functional requirements

  • Presentation of Information Architecture graph
  • Features analysis and discussion
Meeting 3

Design and Development Workflow

  • Functional requirements check
  • Choosing the Design Process that will be used during the development
  • Desginers - Developers workflow
  • Choosing the types of user testing
Meeting 4

Final Product Review

  • Rough estimation for the design and develpoment
Total price for our Product Discovery workshops
$2 500
8 hours of productive meetings + Designer’s work behind the curtains
A good start for developing your main idea for the business

Download the summary of our Product Discovery Workshops


FAQ - Frequently Asked Questions

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    How can I prepare for a Product Discovery Workshop and maximize its benefits?

    Before you start planning the workshop, it's important to clearly define what you want to achieve from it. This will help you to stay focused and ensure that the workshop is designed to achieve your specific goals. It's also important to have a deep understanding of your target audience before you start the workshop. Conduct user research to gather insights into their needs, behaviors, and preferences.

  • +

    Is it necessary to have a detailed analysis before attending a Product Discovery Workshop, or can I come with just an app idea?

    While it's not absolutely necessary to have a detailed analysis before attending a Product Discovery Workshop, it's helpful to have some level of research or analysis done before the workshop. This will help you to make the most of the time spent during the workshop and ensure that you can contribute to the discussion.

    If you only have an app idea, you can still attend the workshop, but it may be more challenging for you to actively participate in the discussion. It's important to have some level of understanding of your target audience, their needs, and the market landscape to ensure that your app idea aligns with the needs of your users and is competitive in the market.

    That being said, Product Discovery Workshops are designed to help you gain a deeper understanding of your users and market, so you can use the workshop to start gathering insights and building out your analysis. Just be prepared to do some research during the workshop and be open to feedback and insights from the other participants.

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    Can a Product Discovery Workshop be useful for me even if I have already prepared project documentation, and how?

    Yes, a Product Discovery Workshop can still be useful for you even if you have already prepared project documentation. The workshop can help to validate your assumptions and ensure that your project documentation aligns with the needs and desires of your target audience.

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    What are the key benefits of attending a Product Discovery Workshop, and how can they help my business?

    Here are some of the most important benefits:

    1. Gain a deeper understanding of your target audience: The workshop provides an opportunity to hear directly from your target audience and gain insights into their needs, behaviors, and preferences. This can help you to build a product that better aligns with their needs and desires.
    2. Identify new opportunities: The workshop can help you to identify new opportunities that you may have missed in your initial analysis. By hearing directly from your target audience, you may uncover new needs or desires that you hadn't considered before.
    3. Improve collaboration and communication: The workshop can bring together key stakeholders from different areas of your business, fostering collaboration and alignment. This can help to ensure that everyone is working towards the same objectives and reduce the risk of miscommunication or misalignment.
    4. Reduce risk: By gaining a deeper understanding of your target audience and their needs, you can reduce the risk of building a product that doesn't meet their expectations. This can help to reduce the risk of product failure and improve your chances of success in the market.
    5. Optimize your product development process: The workshop can help to ensure that your product development process is optimized and that you're building the right product for the right audience. This can help to reduce development costs and ensure that you're making the most of your resources.
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    How do I know if a Product Discovery Workshop is right for my business, and what should I consider before attending?

    To determine whether a Product Discovery Workshop is right for your business, consider the following factors:

    1. Stage of product development: Product Discovery Workshops are best suited for businesses that are in the early stages of product development, where there is still a lot of uncertainty about the market and customer needs.
    2. Team size: The workshop is most effective when attended by a cross-functional team that includes representatives from product, design, engineering, marketing, and customer support. Consider whether you have the right team in place to attend the workshop and contribute effectively.
    3. Budget: Product Discovery Workshops can be costly, so consider whether you have the budget to attend and whether the benefits of the workshop justify the expense.

    Time frame: Product Discovery Workshops typically require a significant time commitment, so consider whether you have the time and resources available to attend.

    Before attending the workshop, you should also consider the following:

    1. Objectives: Clearly define your objectives for attending the workshop and what you hope to achieve. This will help to ensure that you're focused on the most important issues and make the most of your time during the workshop.
    2. Preparation: Prepare by doing some initial research and analysis of your target audience, market landscape, and competitors. This will help to ensure that you're well-prepared to contribute to the discussion during the workshop.
    3. Facilitator: Consider the experience and expertise of the workshop facilitator and whether they're the right fit for your business and team.
    4. Follow-up: Consider what follow-up actions will be required after the workshop and whether you have the resources and commitment to implement the insights and recommendations that are generated during the workshop.

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